Media Psychologist
What is Media Psychology?
Media psychology is branch of psychology
that focuses on the relationships between media and human behavior. Basically,
professionals in this field study how people interact with media and each other
due to media influence. This field of study can be used to determine how the
media affects us and how we perceive certain elements of the media. The history
of media psychology actually began back in the 1950's, when television was
becoming popular. However, psychologists were more focused on children and
television viewing at the time. Research began to be conducted to determine how
television viewing affected a child's reading skills. Later, researchers also
began to study if children watching violent television were more likely to
imitate violence or exhibit anti-social behavior.In 1987, Division 46 - the Media Psychology Division - of the American Psychological Association was created. Media psychologists, on the other hand, took this as an opportunity to study violence in the media and how it affected people.
Today, however, the field of digital
media is growing at an exponential rate, and the field of media psychology is
growing right along with it. Media psychologists are now not only concerned
with television and its effects, but also all of the new media forms that have
cropped up in recent years, such as the internet and cellular phone technology.
Why Do We Need Media Psychology?
We are a media-centric society today,
many of us thrive on and need media in our live in one form or another. The
question that media psychologists are trying to answer is just how it affects
us. Some types of media - like newscasts reporting violent events - often
affect most of us negatively. The field of media psychology can be used to help
lessen the negative impact of some types of media, making it less stressful.Media psychology studies can also be used to help create more positive media experiences as well, such as enjoyable television shows. Marketing and advertising companies can also use media psychology studies to help create more powerful ads, which can help keep the economy chugging along.
Today's society is spending more time in
front of televisions and surfing the internet, partly because of the increased
availability of these types of technology. First of all, it helps people adjust
to the rapidly growing technological world.[1]
What does
psychology have to do with media?
In academic discussions of mass
media, psychology has long provided concepts, techniques, and theories of its
function. Psychology, for example, brings cognitive theories to media studies.
Such theories look at the interactions between receivers and the media.
What psychologists have discovered
about media and people is varied, and the research has really just begun. Some
psychologists explore the messages we see and hear and the effects those
messages have on people. For instance, psychology has been studying the way
women are portrayed on television. Women on television are generally very, very
thin. Some psychologists have done research that suggests that the thin women
on television make a stereotype that dictates that women should be thin, and if
real-life women have different body sizes they do not feel good about
themselves. Not seeing Asian-Americans on television keeps such people invisible
in the mainstream of society. [2]










